These are the numerous "fixed odds" firms which populate the internet and the high street.

They offer prices on events and move the prices or lines in accordance with supply and demand.

The idea of perfect bookmaking is to offer an "over-round" book on an event whereby they balance all selections, prices, stakes and liabilities so that all eventualities are profitable for "the book" (themselves).

The beauty of this is that they have to be competitive with each other AND the exchanges in order to grab their share of the market.

This makes it very easy to "shop around" for value and an edge.

Knowledge and value goes a long way, as you will soon discover! It is also vital that you can recognise good value as this is a pre-requisite to long-term success.

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